Make Sure You Get Your N.A.P. In

Name. Address. Phone Number. Or as as some would say, “N.A.P.” Google algorithms are a bit of an anomaly but we do know that listing your N.A.P. across the internet is extremely important for search marketing. Search engines are looking for these three items and if yours aren’t there, your site will get skipped.


The business name and the same phone number (tracking numbers can get tricky) should be listed on your website and across local listing aggregators no matter what.  Having your address listed and visible is the tricky part especially if your business doesn’t have a storefront. If you work out of your home, Google will likely conceal your address for safety reasons. In order to fix the problem, you must make your address publicly visible.  Here are the steps:


First, publish your business information to the major local listing aggregators (Localeze, Infogroup, Acxiom, and Factual) that feed into the local listing sites and search engines.  Next, Google will cross-reference the NAP used for these additional listings with the NAP provided in the Google My Business page, and if they’re consistent, will give your Google My Business page more authority, and better rankings as a result. The key here is consistency!

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