Typically, dominating your niche on Google yields extremely profitable results. This is not only because ranking well for keywords related to a specific niche helps drive higher quality traffic to your site, but also because it differentiates your brand.
Follow these five steps to dominate your niche on Google.
Determine Your Niche
If you haven’t already, the first step to dominating your niche on Google is determining what it is. The more specific your niche is, the better.
Your business may offer many different products or services, but what is the one product or service your business is known for, or you would like to be known for? That is the niche you should choose to dominate on Google.
Depending on your competition and resources, it can be very difficult and sometimes impossible to dominate multiple niches on Google. So, it usually makes sense to focus on one niche.
Let’s take for example, a law firm that specializes in personal injury law, but also practices criminal and family law. Ideally, this law firm would love to dominate Google for all three areas of practice. However, unless they’re willing to invest the necessary resources into developing three separate websites and managing three separate SEO campaigns, this would be very difficult to achieve. Because the firm in this example has limited resources (as any business does), they would have a much greater chance of achieving success by focusing optimization efforts on personal injury law, since that is their specialty.
Why is this? Well, for starters, Google wants to provide users with information that is highly relevant to their needs. When someone is searching for a personal injury lawyer, that is exactly what they want to find. A user will not respond favorably if their search for personal injury lawyers provides results for criminal and family lawyers who also practice personal injury law, because those results are not as relevant to the user’s immediate needs.
Optimize with Niche Specific Keywords
Once you’ve decided on the niche you want to dominate, you must choose the right keywords.
Determining the right keywords to optimize for is crucial. It requires a thorough understanding of your target audience, as well as the keywords they use when searching for your product or service. It also requires specificity. You can’t dominate a niche by going after generic keywords.
Optimizing for keywords specific to your niche has multiple benefits. These keywords will be less competitive, and therefore rank more easily. They will also deliver traffic to your site that is more likely to convert.
Going back to the previous example, the person who searches the keyword phrase, “lawyer + location” is far less likely to convert than the person who searches the keyword phrase, “personal injury lawyer motorcycle accident + location.” The latter search query is indicative of someone who knows exactly what they’re looking for. When that person finds a personal injury lawyer who specializes in motorcycle accident cases in their area, that lawyer will have a great chance of converting them into a new client.
Implement Google Authorship
Implementing Google Authorship will enable your face and name to appear next to your website in the search results. This not only allows users to associate a face with your organization, but also promotes your personal brand by allowing you to appear as an authority within your niche. This is especially powerful for medical professionals, legal professionals, and consultants, where your personal brand is strongly tied to your organization’s brand.
In addition to helping establish trust and credibility with your target audience, Google Authorship may influence rankings now and in the future. Though the specifics have been debated, we do know that Google Authorship can have a positive impact on click-through rates (CTR), because Authorship increases a site’s visibility in the search results. Just make sure to use a professional photo that will be well received by your target audience.
Write Great, Authoritative Content Often
The next step is to write great, authoritative content often, on topics that are relevant to your niche. Writing great, authoritative content serves three purposes.
1. It shows that you’re an expert and a thought leader in your niche.
2. Acts as a resource for potential customers, and gives them a reason to come back to your site.
3. Provides Google with more quality content to index, which can have a positive impact on rankings.
However, when writing this content, be sure to write it for your target audience, and not for Google. You can still incorporate keywords into the content, but just make sure it sounds natural, and reads well.
It requires a lot of time and effort to dominate your niche on Google, but if you do, you will find that your business outshines your competition online and in-person.
With a superior website, comprehensive digital marketing strategy, and a dedicated team like Leverage Digital backing your every move, you can finally achieve the success you have been waiting for. Once you have the power to dominate your niche on Google, your business will be equipped with an extremely effective tool for taking usurping your industry’s throne. Are you ready to become an industry leader?