It is no secret that tourism is one of Florida’s top industries, which suffers a blow each time a major hurricane makes landfall in our state. The 2024 hurricane season brought two such storms in Hurricane Helene and Hurricane Milton. Yet, the tourism industry isn’t going to be slowed if VISIT FLORIDA has anything to say about it.
Last week, VISIT FLORIDA announced the launch of their largest-ever tourism marketing recovery campaign. The Florida Tourism Industry Marketing Corporation has planned a three-phase approach with a total budget of $5.75 million, designed to let the rest of the country know that Florida is open for business and ready to receive visitors across the state.
The first phase of the campaign, already in progress, includes an $800,000 social media campaign featuring destinations like Amelia Island, Islamorada, Panama City Beach, and Pensacola, which were not affected by the storms. Phase 2 includes a $3 million campaign promoting recently recovered destinations like Tampa, Naples, and Ft. Myers, when they are fully ready to serve tourists again. Phase 3, will support counties that were hit the hardest, such as Pinellas, Sarasota, and Manatee, to promote their readiness for visitors once they have recovered and are ready to receive visitors again.
“Floridians are resilient and our incredible tourism industry is testament to this strength. VISIT FLORIDA is here to show the world that Florida is ready to welcome travelers,” said Dana Young, President and CEO of VISIT FLORIDA. “We are highlighting our iconic destinations, promoting hidden gems, and making it clear that Florida is still the top choice for travelers.”
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