If your business lacks a strong online presence, you’ll be hard-pressed to survive in our increasingly digital world. Without a dedicated website, immersive social media content, and a strong SEO strategy, potential customers will never connect with your business. To remain relevant, you need to invest in a digital imprint that packages the real-world experience of interacting with your business and delivers it to digital displays of all shapes and sizes.
Whether you already have a website or want to invest in an original build-out, it’s imperative that you understand the importance of optimization. With a skilled web developer assisting you, you can create a website that is optimized for both desktops and mobile, but if you’re just starting out, your site’s initial design and functionality will depend on whether you want to prime your digital imprint for desktop or mobile.
The Case for Desktop Optimization
By optimizing your site for desktop, you give your business the opportunity to represent itself with an industry-leading website customized to your precise specifications. With a talented backend developer working behind the scenes, the only limit to your website is your imagination. Unfortunately, the more resources you pour into desktop optimization, the harder it will be to reformat your site for mobile. It’s up to you to decide which type of device will be used to view your website more often: desktop or mobile.
The Case for Mobile Optimization
On the other hand, mobile optimization utilizes a much smaller toolset to create a website that looks as good as it functions on mobile. Ideally, mobile sites are simple, easy to navigate, and built on the Bootstrap framework. 95 percent of Americans have access to a mobile phone, but only 75 percent of Americans have access to a computer. And although the price of smartphones and computers has decreased steadily over the last decade, smartphones are still significantly less expensive. It’s also worth noting that most households contain only one or two computers, but may contain one or more phones per family member. Since more people are accessing the internet from mobile phones, priming your digital imprint for mobile allows you to reach more customers.
Our Recommendation
Although working with an award-winning digital marketing agency like Leverage Digital means you don’t necessarily have to choose one over the other, if you are working on a strict budget, we recommend optimizing your site for mobile first. 57 percent of all internet traffic comes from smartphones and tablets. If you aren’t focusing on engaging mobile users, you could be losing out on 57 percent of your potential chances to convert customers. A website optimized for mobile can still look gorgeous on 5K displays, but it will be inherently less interactive than sites designed specifically for desktop users. Still, with more users embracing mobile technology than ever before, mobile optimization is a safer, more cost-effective solution to your website woes.
How does your business stack up against the competition online? Every year, the amount of business conducted online increases. If you want to dominate your competition, you need powerful branding backed by quantifiable data. It all starts with a website optimized for your brand’s success. At Leverage Digital, our team can provide you with a website that outshines your competition on desktop and mobile.
