The definition of a “brand” doesn’t begin to scrape the surface of what branding means when building and/or growing a business.
brand/
verb
1. A mark made by burning with a hot iron to attest manufacture or quality or to designate ownership.
Technically, just a company logo would meet the defined term of “brand.” While the logo is necessary, it’s important to understand that your logo is just one piece of a larger brand strategy.
Of course, there’s a correlational relationship between your logo and your “brand,” but I’m asking you to think bigger. Think about your BRAND STRATEGY. Think about your identity in the marketplace. Think about your positioning.
Your brand is the promise you make to customers. Your brand is a value statement. Your brand is a way of life. Afterall, 64% of people cite shared values as the main reason they have a relationship with a brand.
GUT CHECK:
- Does your website convey who you actually are or who you want to be?
- Does your brand invoke feelings of happiness and loyalty?
- Are your customers having experiences that they can’t wait to tell their friends about?
- Does your brand make people smile?
- How do your potential customers perceive you?
