The New Year is a time to turn over a new leaf and reflect on the changes we would like to see in the coming year. This time of year is also a good time to reflect on the changes you would like to see in your website. Whether your resolve is to increase brand awareness, drive more traffic, generate more leads, or all of the above, these four improvements will help get your website in tip-top shape for the coming year.
Go Mobile
If you’re like most companies, you have a website but it isn’t mobile-friendly. If your website is not yet mobile-friendly, on top of damaging your reputation it could be costing you quite a bit of new business. With mobile local searches on a steady rise, it has never been more important for businesses to have a mobile-friendly website.
Update Your Look
If it’s been a few years since your website’s design was updated, it may be time for a facelift. Consider hiring a professional Tampa web design company to update your design. Your website’s design is one of its most important aspects. Dated and unprofessional designs can leave a bad impression on prospective customers, and can also contribute to a very unpleasant user-experience.
Trim Down
Has your website gotten a little “big” over the years? Lose the extra baggage and become more appealing to your target audience by cutting out unnecessary and outdated content that is not relevant to prospective customers. This simple improvement can also help increase rankings, as the search engines learn that searchers find your content useful.
Keep It Simple
Take a fresh look at your website. Are you able to easily decipher what actions you want visitors to take? Are your pages stuffed with lots of content and images? Do you find it difficult to find what you’re looking for? One quick and easy improvement is to clean up cluttered pages on your website. Try to avoid cramming a lot of images or too much information on any single page. Information is good, but too much can be overwhelming and turnoff prospective customers.
Now that you know how to begin improving your website for the coming year, keep in mind that your website is not static and should be improved continuously. Use traffic metrics and user-feedback to learn which elements of your site are helping you reach your objectives, and which elements need improvement.
