What is GivingTuesday?
GivingTuesday was created in 2012 as a day that encourages people to do good and give back. It has evolved into an annual movement that inspires millions of people all over the world to engage in generous acts of kindness. GivingTuesday is a great opportunity for nonprofits to engage with existing donors, and also to attract new donors.
When is GivingTuesday?
GivingTuesday is always the Tuesday after Thanksgiving. This year, GivingTuesday takes place on December 3, 2024.
Should I wait until December 3rd to begin promoting?
Donors get bombarded with donation requests on GivingTuesday, so the last thing you want to do is wait until December 3rd to let people know your nonprofit is participating. Ideally, you should begin promoting GivingTuesday several weeks out. Competition for share of voice will increase substantially as you get closer to December 3rd, but regardless, there is no better time than now to begin.
How can my nonprofit make the most of GivingTuesday?
There are a few ways nonprofits can make the most of GivingTuesday.
- Set a Donation Goal: Let donors know how much you want to raise from your GivingTuesday campaign and give them something to aim for.
- Consider a Donor Match: Your donors want their gifts to have maximum impact on your mission. A donor match amplifies their impact, and therefore incentivizes giving.
- Communicate the Impact: Let donors know how funds raised from your GivingTuesday campaign will be used and the positive impact their gift will have. Make it tangible for them.
- Utilize Multiple Channels: Create a comprehensive digital media campaign that promotes your participation in GivingTuesday across channels including social, email, SMS, your website, and others.
- Increase Frequency: Increase the frequency of communications as you get closer to December 3rd in order to cut through the noise as more and more nonprofits compete for donations.
Want more nonprofit marketing tips like this? Trust LEVERAGE, a nonprofit digital marketing agency in Tampa, FL to bring you the latest insights.
