“I highly recommend LEVERAGE for any organization looking to enhance their brand or grow their audience. Jay, Rafa, and the whole team are experts in their fields, professional, responsive, and so easy to work with.”
– Lindsay Flanagan Huban
Former Executive Director
Museum / Non-Profits
Low Search and Social Visability
SEO + Google Ads + Meta Ads
The Henry B. Plant Museum engaged LEVERAGE to help expand its presence on search and social media channels, drive a greater volume of high quality traffic to the website, and in turn drive more visitors to the Museum.
In collaboration with the Museum, LEVERAGE developed and implemented a digital marketing strategy that consists of search engine optimization (SEO), Google Ads, and Meta Ads campaigns. These campaigns ensure that potential visitors not only easily find the Museum on Google, Facebook, and Instagram, but that they also see relevant ads promoting exhibits, events, and membership specials.
As a result of our efforts, rankings on Google increased 522 net positions, engaged sessions to the website increased 38% and key events on the website increased 171%.
This helped contribute to a 29% increase in new memberships, a 23% increase in revenue from membership sales, and 324% more donation revenue in the first year. There was also a notable 40% increase in attendance for the 2023 Victorian Christmas Stroll.
Begin driving awareness, engagement, and conversions in 3 easy steps.
