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Anthony Rickman has the qualifications to go toe-to-toe with the titans of the criminal defense industry — an AV preeminent rating, a 10.0 star rating from AVVO, and a “Superior” ranking from the National Advocacy for DUI Defense. He is even a regular legal commentator on FOX and other television networks like NBC, ABC, CNN, and ESPN. When you’re a household name like The Rickman Law Firm, generating leads isn’t typically an issue, but finding high-quality leads can prove to be daunting.
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Highly Focused SEO Campaign
“LEVERAGE is made of a team of highly professional, accessible, knowledgeable and creative professionals dedicated to providing superior customer service and results to their clients. I brought on LEVERAGE to revamp my website and take over my internet marketing, and I could not be more pleased with their results. Due to the dedication, creativity, knowledge, and diligence of the team at LEVERAGE, in just a short time, I have seen my leads increase and my business grow. In revamping my website, the experts at LEVERAGE made my site more accessible, user friendly, and aesthetically pleasing. Through their SEO optimization and internet marketing services I have seen my exposure on search engines increase and my website climb up the rankings on Google.”
Lawyers need to pick and choose their cases carefully to maximize the value of their time and help clients get the results they desire. One of the drawbacks of a positive reputation is an oftentimes unmanageable influx of leads — some good and some bad. The Rickman Law Firm needed to find a way to cut back on low value misdemeanor leads while simultaneously increasing the quantity of high value criminal defense cases coming their way.
Leverage launched an SEO campaign utilizing search terms selected on the basis of their potential value as a lead. Since The Rickman Law Firm wanted to increase the quantity of leads related to federal and felony criminal cases, our team developed a strategy geared toward delivering highly researched, monthly SEO content that targeted users browsing these topics. This helped narrow their conversion funnel to restrict low value leads and boost the overall volume of qualifying leads to record levels.
As a result, The Rickman Law Firm experienced a 52% increase in total visitors and a 119% increase in leads generated. Not only did they reduce the amount of time spent dealing with low value cases, which afforded them more time to satisfy their clients, they were also able to bring in more high value cases such as those seen on the local news. Since first engaging with Leverage in 2017, their office has more than tripled in size.