“I highly recommend LEVERAGE for your organization’s marketing and advertising needs. Through their efforts they built and marketed our brand to reach thousands across communities throughout Florida. Furthermore, yielding tremendous website traffic results and created a digital presence that really didn’t exist prior to coming on board. Our goal was to become a household name for those struggling with substance use and related mental health conditions. LEVERAGE is the organization you want as part of your team.”
– Maria Alvarez
President & CEO
Non-Profit
Low Brand Awareness
Website / Social Media / SEO / Google Ads / Video
Although ranked by Newsweek as one of America’s Best Addiction Treatment Centers and servicing patients throughout the State of Florida, Phoenix House Florida lacked awareness in its home market of Tampa Bay. As a result, the organization sought a new digital marketing strategy to help make Phoenix House Florida a recognizable name in the local market for addiction recovery, and increase visits to their outpatient facilities.
We began by creating and implementing a robust digital marketing strategy comprised primarily of owned media, including a new website, search engine optimization, social media, and email marketing to help position Phoenix House Florida as a trusted resource and thought leader in Tampa Bay. We later amplified the strategy with geo-targeted paid media campaigns that included Google Ads, Meta Ads, and :30 tv spots.
As a result of our efforts, rankings on Google increased 1,640 net positions, and sessions to the website increased 696%. This helped contribute to a 187% increase in appointments scheduled. There was also a notable 349% increase in organic search traffic and 153% increase in conversion rate.
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