“I’ve had the pleasure of working with Leverage for our marketing campaigns at Keel Farms, and the experience has been nothing short of exceptional. Their team, particularly Jay, Sam, and Renee, have been instrumental in enhancing our brand awareness across the state. They align perfectly with our core values making them feel like an extension of our team. Under their guidance, we’ve seen tangible results, including successful product launches and increased website traffic. I highly recommend Leverage for their professionalism, creativity, and results-driven approach. They are more than a marketing agency; they are a valuable partner in our journey.”

– Wendy Camacho
Former Executive Director

INDUSTRY

Hospitality / Retail / CPG

CHALLENGE

Low Ad Performance and Brand Awareness

SOLUTION

Google Ads, Instacart, Facebook / Instagram Ads, Next Door

The Challenge

Keel & Curley’s paid digital media strategy wasn’t meeting expectations. Their Google Ads conversions were lacking, Instacart ROAS was underperforming, and they weren’t seeing the results they needed from their paid ads efforts. They were faced with the challenge of spreading awareness for their products in local grocery stores statewide, as well as for their family-friendly offerings at the farm, especially among potential customers who were not local.

The Solution

We helped optimize Keel & Curley’s paid digital media campaigns to ensure they reached the right audience with the right message.

The Results

As a result of our efforts, Instacart ROAS increased from 2.04x to 4.07x (+99%) at a 60% decrease in cost / ad spend, Google Ads conversions increased by 77%, Google Ads CTR increased by 83%, sessions to the store locator page increased by 846%, and sessions to the plan your visit page increased by 629%. Map search on the store locator page increased by 821%, and reservations confirmed via the website increased by 354%.