Summer is in full swing. Kids are out of school, families are on vacation, and activity for most nonprofits generally slows down. This is the perfect time to knock out those long-overdue projects that you and your board have been discussing, but haven’t had the time to tackle. Below are four high-impact projects to consider pursuing during your slower season.
Redesign you website.
Summer is the perfect time to knock out that much-needed website redesign. An outdated website is not only a less-than-optimal reflection of your brand, but it also negatively impacts visitor engagement and conversion rates. Want more donors, volunteers, and/or program utilization? A new website is a great place to start.
Revamp your approach to social media.
You don’t love your social media content, but haven’t had the time to deal with it – until now. Just like your website, your social media presence is a reflection of your brand and your impact. If you don’t feel good about the content you’re currently posting, odds are your stakeholders don’t either. Take this downtime to revamp your approach to social media. Create content that tells your nonprofit’s story and helps communicate its impact.
Take advantage of the Google Ad Grant.
You know the Google Ad Grant is available, but haven’t had time to pursue it. With up to $10,000/mo in free advertising on the table, the slow season would be the perfect time. Plus, other competing nonprofits have likely dialed back their advertising during the summer months, giving you the opportunity to grab more attention and mindshare.
Create a new normal.
Just because summer is generally a slower period for you, continue to push the boundaries and create a “new normal” for what your slowest time of year looks like. When comparing year-over-year, you should be able to see a clear difference in your trend lines.
Want to learn how the leading nonprofits are maximizing tools like the Google Ad Grant, building donor pipelines, and making smarter marketing decisions? Schedule a consultation today.
