Give People a Reason To Click
Remember, most people are not visiting social media sites to shop, they’re doing it to engage with their friends and family. There’s a lot of clutter on social media which makes it very difficult to break through the noise. You must provide something of value to get people to click on your content. Content for the sake of content is useless, you must be putting out your BEST stuff and being helpful in order to drive more traffic.
Stop Trying to “Sell” On Facebook
As I mentioned before, people aren’t going to social media (specifically Facebook) to shop so stop trying to sell them while they’re trying to engage with their friends and family members! This is a great way for you to get in the heads of your potential customers before they know they need you. Use Facebook as a way to build awareness of your company not as the final tool in your sales funnel. It’s the best way for you to get in the heads of your potential customers before they know they need you.
Use Hashtags To Expand Your Reach
One of the greatest powers in social media is the breadth it provides for your content to be seen. Hashtags expand the reach of your posts beyond your immediate followers and help you reach new audiences. If you’re creating great content but no one is engaging with it, try using some different hashtags to gain some traction. Look at what’s trending and latch onto it. Not only is this a good way to get new followers, it also provides a wider potential reach for your content.
Create Content Your Audience Wants To Share
I can’t stress enough how important it is to create QUALITY content. By creating really awesome content, your audience will want to share it with their followers. Sharing creates a wider reach that inevitably drives new visitors to your website.
